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Magento is a shopping cart platform built as an open source solution. in short, it's a robust eCommerce CMS. I think explaining these three terms: ‘robust’, ‘eCommerce’, and ‘CMS’ would explain to you what Magento is.
Powerful and robust with eCommerce features and tools, Magento provides businesses a tremendous amount of flexibility when it comes to configuring and taking total control of their stores. it is no wonder that many businesses choose to build their stores with Magento. Robust means something strong and healthy. Unlike some other eCommerce CMSs that are badly written and full of bugs, Magento is a vigorous CMS, which is quite sturdy in its construction, and has a strong community backing it. eCommerce is related to online shopping. So the reason Magento is different from other non-eCommerce CMSs like WordPress, Drupal, Joomla, etc., is that unlike them, it is a dedicated eCommerce CMS, whose prime purpose is to provide an online store, where you can sell digital and physical products. And as it is exclusively an eCommerce CMS, it has far more eCommerce features than the eCommerce plugins of non-eCommerce CMSs.
CMS is an acronym for Content Management System. To understand what a Content Management System is, let me give you a brief overview of its historical development, which will give you a clear idea of what it is and why it is used. When website development emerged, people used to create websites from scratch as per clients’ requirements, building a front-end using HTML/CSS/JS etc, a back-end in different back-end languages like PHP, .NET etc, setting up databases, and configuring everything.
Magento offers a wide range of digital marketing tools such as product reviews, rule-based cross-selling and up-selling, targeted promotions based on customer segmentation, and SEO recommendations. Enable your customers to search your online store based on category, color, and price. Provide them a recommendations engine and wish list. Finally, the Magento Enterprise Edition empowers you to create and manage multiple stores and custom landing pages with rich media features and images.
Get Started Developing For Magento Magento is hard to learn. I have worked with over a dozen CMSs during my web development career, and I admit that Magento is the hardest to learn of the CMSs I’ve come across.
There are so many files to look for and manage, some of them miles apart, and the official documentation in earlier versions was very poor, and there was a complete lack of an official API. Many of these issues have improved over time, but Magento is still not easy to grasp. So, the question arises, is it worth the time to learn Magento, when it is still difficult. Let me share my personal story on that. I used to work on different CMSs like WordPress and Joomla, but then I came across Magento for a project, and I found it Very difficult. But instead of running away from it, I saw a good opportunity in it, as despite being the number one eCommerce CMS in terms of performance, it had quite a shortage of developers. So I started exploring it, and within months I started developing some grip on it.
I would recommend finding good eCommerce plugins for your CMS, instead of adding a stand-alone eCommerce CMS like Magento. For WordPress, a good and popular eCommerce plugin is WooCommerce, and for Drupal, DrupalCommerce is a really good eCommerce module.
The world of Magento burst into 2018 so fast, I’m amazed that we’re still only in January! Already so many important events around the world have taken place, including MeetMagento India and NRF 2018 in New York. MagentoLive Australia is right around the corner. And can you believe we are just 12 weeks away from Imagine 2018? There’s plenty to be excited about as we look ahead to another fast-paced year of growth and change. Yet 2017 marked such a transformational year for Magento and our community, it deserves a look back before we charge forward.
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